workspace_premium App Marketing & Performance • AuraPay Global
Fintech Unicorn App Scaling
Scaled monthly active users by 310% while reducing CAC by 42% through ASO and targeted paid media.
Verified Performance Growth Metrics
+310%
ROAS Increase
-42%
CAC Reduction
4.9 ★
App Store Rating
error_outline The Challenge & Friction
AuraPay faced aggressive market competition and rising user acquisition costs across app stores.
lightbulb Strategic Solution & Execution
Engineered custom Apple Search Ads funnels, redesigned App Store preview creatives, and implemented localized ASO in 14 markets.
Technologies Deployed
Branch.io
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Apple Search Ads
Meta Ads
Mixpanel
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